June 19, 2024
PRESS RELEASE
Apple The Alternate TRX to welcome its first prospects this Saturday, June 22, in Kuala Lumpur
Apple’s first retail location in Malaysia will supply its full lineup of services, unparalleled assist from over 160 workforce members, and classes with native creatives
KUALA LUMPUR, MALAYSIA Apple at present previewed Apple The Alternate TRX, the primary Apple Retailer in Malaysia. Positioned within the coronary heart of Kuala Lumpur’s new Tun Razak Alternate (TRX) central enterprise district, the brand new retailer will ship the magic of Apple within the nation like by no means earlier than. Clients can uncover and purchase Apple’s revolutionary lineup of services, obtain distinctive service from educated workforce members, and discover ways to get probably the most out of their gadgets by means of free At present at Apple classes.
“We stay for moments after we can shock and delight our prospects, and we’re excited to do this in Malaysia with the opening of our first retailer within the nation, Apple The Alternate TRX,” mentioned Deirdre O’Brien, Apple’s senior vp of Retail. “With the ability to assist and straight join with a brand new neighborhood is all the time a particular expertise for our retail groups, and we are able to’t wait to welcome prospects to this stunning house designed for discovery, creativity, and looking for the world’s most revolutionary merchandise.”
At Apple The Alternate TRX, greater than 160 workforce members are prepared to assist prospects store for his or her favourite Apple merchandise — from the iPhone 15 lineup to the MacBook Air with M3 and the most recent iPad fashions, together with the redesigned iPad Air and extremely skinny iPad Professional with M4.
Apple The Alternate TRX will likely be an inspiring hub for schooling, providing prospects free in-store classes by means of At present at Apple. Led by Apple Creatives, the occasions will empower attendees to faucet into their creativity and discover ways to get probably the most out of their gadgets, with subjects starting from fundamentals and how-to classes, to iPhone picture and video excursions that reap the benefits of the gorgeous retailer location.
To have fun the opening, a particular At present at Apple collection, “Jom Uncover,” will run from Saturday, June 22, by means of Saturday, July 6. Bringing collectively a few of Malaysia’s most celebrated creators, the classes will supply a glimpse into the artistic course of whereas showcasing Apple’s full vary of services.
Classes within the “Jom Uncover” collection embrace:
- Efficiency: De Fam
- Workshop: Seize Portraits on iPhone with Jason smashpop
- Highlight: Video Magic on Mac with Adam Lobo
- Workshop: Flip Concepts Into Motion on iPad with Iman Azman
- Highlight: Stay Effectively with Nana Mohd and Apple Watch
Apple The Alternate TRX connects the mall’s central atrium to a lush rooftop park that wraps across the retailer’s higher degree. Emitting a heat glow at night time, the three-dimensional layered roof consists of horizontal glass panels and shading blades to cut back the solar’s rays. A central glazed oculus brings daylight into the inside and features a dynamic artificial-lighting characteristic.
Inside the shop, a sculptural quartz and glass staircase connects the three ranges the place prospects can discover, be taught, and store. The Discussion board, house to At present at Apple programming, is positioned on a floating deck that joins up with the mall, whereas the higher degree straight connects with the sting of the park, bringing daylight and greenery into the shop by means of a steady glass façade.
Like all Apple amenities, the Apple The Alternate TRX runs on one hundred pc renewable vitality and is carbon impartial. The shop is designed with a refined palette of high-quality supplies, together with pure stone partitions, polished stainless-steel columns, gentle terrazzo flooring, and a timber ceiling.
Guests are invited to discover the encompassing show tables and avenues, and store the brand new iPad Air with M2, the iPhone 15 lineup, and the most recent Apple Watch lineup — Apple’s first-ever carbon impartial merchandise. Apple Specialists are excited to attach with the area people by means of customized setup and assist, switching to iOS, and Apple Commerce In, the place prospects can get credit score towards a brand new gadget by buying and selling of their present one.
Simply in time for again to high school, college students and households can save on a Mac or iPad with Apple Schooling Pricing out there solely by means of Apple Retail. In-store or on-line, eligible prospects may also reap the benefits of the college pupil supply operating by means of September 30, and obtain AirPods once they purchase an eligible Mac, or an Apple Pencil once they purchase an eligible iPad.
Apple The Alternate TRX additionally gives a devoted Apple Pickup counter, making it even simpler for patrons to position an order on-line and decide up merchandise when it’s most handy for them. And for hands-on technical and {hardware} assist, prospects could make a reservation on the Genius Bar and get assist from an skilled.
Apple The Alternate TRX opens Saturday, June 22, at 10 a.m. MYT. Clients are invited to take a look at curated content material celebrating the essence of creativity in Malaysia throughout Apple TV+, Apple Music, and the App Retailer, and join upcoming At present at Apple classes.
About Apple
Apple revolutionized private expertise with the introduction of the Macintosh in 1984. At present, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Imaginative and prescient Professional. Apple’s six software program platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — present seamless experiences throughout all Apple gadgets and empower individuals with breakthrough companies together with the App Retailer, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s greater than 150,000 workers are devoted to creating the most effective merchandise on earth and to leaving the world higher than we discovered it.
Press Contacts
Brian Bumbery
Apple
Pia Fontes
Apple
Neema Mungai
Apple
Apple Media Helpline
